T1INTERNATIONAL – Diabetes Non-Profit Organization

Animation – “100 Years from Gift to Greed”

This year marks the 100 year anniversary of the discovery of insulin. The discovery of insulin was nothing short of miraculous. While we certainly celebrate the discoverers and their gift to the world, we will NOT be celebrating the insulin manufacturers and their greed. We cannot truly and fully celebrate until #insulin4all is a reality, and we will not applaud the pharmaceutical industry for price gouging millions of patients worldwide for a medication that costs $6 to produce. Insulin was meant to be a gift to the world but has become a posterchild of pharmaceutical industry greed. We will continue to advocate and ensure that these companies are held accountable.

T1International wanted to do an animation that showed not only Frederick Banting’s discovery of insulin, but how the Pharmaceutical industry is price gouging people with diabetes. This animation had a mix of historical elements, as well as abstract and graphic depictions to visually communicate the human right of access to insulin.